Consumer Behaviour

The consumer is changing…new technology, fragmentation of how they spend their time and busy lifestyles, all of which affect consumer behaviour - the key is keeping the customer engaged.

Consumers now shop differently, researching the category offers by gathering information on products, prices, retail offers both online and through traditional media. Consumers trust peers more than advertising, determining product preference – is the product right for me? do I trust the brand? Purchase – in-store or online?

Consumers now have more channels and price transparency than ever before. Post purchase feedback – social networking and word of mouth are key drivers in building trust, and brand loyalty and getting friends to trial.