Path 2 Purchase

Traditionally, marketers have thought that shoppers follow a “Path to Purchase,” a series of linear steps starting with the consumer becoming aware of a product and ending with a purchase. Generally visualised as a funnel, the model worked well with “old” media and brick-and-mortar stores.

With the coming of the digital era and the Internet becoming an engine for commerce, promotion, and social interaction, the modern path to purchase has become dynamic and fluid with multiple touchpoints, shopper decisions, and interactions. And while brand influence still plays the biggest role in the path to purchase, the shopper’s voice is becoming stronger and stronger each day.

Graphic Café work alongside our clients marketing teams to develop integrated sales strategies to create promotions that suit brand objectives as well as the target audience.